In creating a website for the purpose of selling products or services, content is the key to high search rankings. Your text must be concise and precise as far as keywords and phrases go, and with clear links to supplemental information and a working contact form. When using social media to promote your site and encourage click-through traffic, you are allowed to be more verbose, as you must create searchable content that encourages third-party sites to use your content – and in turn display the obligatory links to your main site. The rise of social media as a means of promotion can help establish relevance for your website.

As you create content to point to your site, you will find several options for promotion, many of which interlink to create a steady routine one should follow. It is said the best way to sell products or advertise services is to be an expert on said subject. As you write, it is necessary to become an expert on social networks and social bookmarking, so you will know the best avenues for distributing your information.

What do you plan to achieve with your website? Do you sell clothing, promote real estate for sale, or offer accounting services? Think of an article you could write that is relevant to your site’s content – 250 to 300 words on average is a good length, but be careful not to overload on one particular keyword as that may trigger spam filters of some sites where you plan to submit. Once your article is written and the necessary keywords and links to your site are in place, here is a suggested plan of attack. As this schedule of submissions becomes routine, take note to check your site’s stats and referral links as they relate to your SMO efforts.

Submit the article to an article bank – Hosts of content-driven websites tend to look for supplement writings to their sites in order to draw traffic. When a site owner uses such content, they are obliged to link back to the author. As you write articles, find a reputable online article database and submit your content. As others use your work, you gain the opportunity to have your site links from several third-party sources.

Blog your articles – Create a weblog for the purpose of archiving your expert articles. Because Google and other engines hold blog content with high relevance in search, you increase the chances of click-throughs to your main site. Set up a simple blog account through Blogger or WordPress or another source, and link your articles to your main site. If the blog has an RSS feed, take advantage of it. Apply the RSS feed to any social networks that allow implementation. Facebook, Squidoo, and Twitter are just three networks that can feed such content into their respective profiles.

Bookmark your articles – Once your articles are live, use social bookmark sites to promote your work. Sites like Digg and Delicious are constructed to collect links of relevant content. As you create accounts, save the various blog links and article links to these sites, and as people search the social bookmarks for this content they just may find you.

The more content you create and distribute, the better the opportunity for exposure. Considering the millions of people who use the Internet daily, the more sources available to you for placing content can help bring more awareness to your main website, and in turn drive traffic directly to you.