It’s not uncommon to see how many businesses have an official Facebook page in addition their main website. As this social network grows in popularity, so people are likely to first come upon your Facebook presence before they realize you are set elsewhere on the Web. The more you socialize with friends and fans on the network increases the likelihood of traffic, and conversion of visitors to customers/clients. But can it be done without looking like you are using your profile to spam others?

A client once remarked on the limited capability of the Facebook fan page – one can only customize it so much. If you look at a standard fan page, there are options for sharing photos and links, and one can import an RSS feed for content and maintain a message board for people to chat. Certain applications may be used on a page – a weather gadget for travel related sites, YouTube plugins to display offsite videos – yet page owners run the risk of applications throwing fatal errors or not working correctly. The best method for winning fans to your page remains being social.

Like other social networks, Facebook promotes a viral method of connecting like-minded people. If you have fifty people committed as fans to your page or profile, it’s through these fifty people that you must attract more. Engaging fans in conversation, and sharing informative links and notes with corresponding commentary may ignite the interest you need to compel fans to share your page with others. Note, too, that users of Facebook enjoy the release of entertainment options the network provides. How often do you log on to find friends have taken a multitude of quizzes? You just may be able to use that sort of thing to you advantage.

Say you operate a retail shop or other business. Use the create a quiz application to manage one about your company – pose questions about when you were established, what products or services you provide, how many locations you have, and so forth. Invite friends to take the quiz and watch for a viral reaction.

Do you have friends who like to collect “flair” for their Pieces of Flair board? Create buttons with your logo and URL and send them to friends. Perhaps they will do the same and generate interest in your site. For every application or game making the rounds of Facebook, there just may be a way to incorporate your brand and get noticed. Give it a try and see far your name can go through the social channels.

Kathryn Lively is a freelance writer specializing in articles on search engine optimization and professional SEO writing services.