With the holiday shopping season underway, I’m reading in my social feeds that friends are anxiously awaiting the arrival of new tablets and digital readers, new video games and other gadgets guaranteed to cramp their thumbs and strain their eyesight. To be honest, I wouldn’t mind a new eBook reader myself, but I ask continue my work helping clients with social media marketing I find I have a few wish list items that would make my job easier. I probably can’t buy all of them in a store, and I’m not sure all of them exist, but maybe they will in the future.
If you constantly come away from your social media profiles feeling frustrated, you probably have a few wishes you’d like to see granted as well. This year, perhaps we’ll be lucky and discover some joy not in our stockings, but on the Internet.
What would I like to receive this holiday season, or perhaps sometime in the near future?
1) A means to upload to Instagram from a computer. Yes, I realize Instagram is a phone application, and I do have it on my tablet. However, when I think of all the photos I have on my computer that would look great with the Instagram filters, I think surely somebody has devised a way to make this happen. Perhaps the risk of spammers getting hold of such a thing and abusing it keeps Instagram from allowing it, but this would still be something fun to have.
2) A return to the glory days of Facebook pages. Before Facebook went public, I could post to page and expect a good percentage of followers to see the content. These days, you have to know a few tricks or else pay to promote posts. I know, since Facebook is public now, it has to appeal to investors, but surely there is a middle road that will make page owners and investors happy? I only want to post material and have it seen.
3) Pinterest analytics. Now, I know there are sites that offer this service, but I’d some kind of analytics built into the network that would allow me to gauge activity regarding my boards and pins. Social media is very visual now, and I imagine Pinterest will play an even larger role next year. I love the idea of the secret boards from a marketing standpoint, but right now only board participants can see them. It would be great if we could control who can see the board without necessarily contributing to it.
Above all else, though, I’d love for one thing I do on any social network to go wildly viral, without humiliating me in the process. Happy holidays!
Kathryn Lively is a social media specialist assisting clients with social media writing and Facebook marketing. Clients include Virginia Beach rug stores, Fairfax personal injury lawyers, Virginia health care services, Norfolk real estate agents, global trade portals, and Gainesville bed and breakfast inns.