It’s not uncommon to see how many businesses have an official Facebook page in addition their main website. As this social network grows in popularity, so people are likely to first come upon your Facebook presence before they realize you are set elsewhere on the Web. The more you socialize with friends and fans on the network increases the likelihood of traffic, and conversion of visitors to customers/clients. But can it be done without looking like you are using your profile to spam others?
You’re ready to take your business online, or perhaps you have an existing Web site and realize the need to upgrade the look and feel. While structure and ease of use on the front end is important for catching and keeping the attention of visitors, it’s equally vital to have a content management system (CMS) [...]
Parents interested in a family activity that involves mental and physical challenges should consider embarking on a letterboxing expedition with their kids. This time-honored tradition of “treasure hunting” combines use of the Internet, orienteering skills, and the desire to have fun and make memories. All you need is a notebook, a rubber stamp of your [...]
An author friend once noted this advice on promotion via social networks from a book marketing professional: follow and you will be followed. Essentially this means one should set up a Facebook or Twitter account, then seek to follow and friend anybody with similar interests – an author, other authors and readers; a musician, others [...]
Too often these days, we see advertisements on the Internet calling for bloggers to make “fast, easy money” through simply writing content. You post articles, maybe add an optimized link here and there, put up a banner on the sidebar and expect the cash to come rolling in the next day. Suffice to say, it [...]
When one thinks of the Outer Banks as a potential vacation destination, the possibilities may seem endless. Between trips to the beach, landmarks like the Whalehead Club and the Currituck Lighthouse, and sightseeing for wild mustangs, one would expect a full itinerary. Yet, if the family is up for a bit of adventure, you may want to consider another activity that not only takes you to some of the most beautiful areas of the North Carolina shore, but is practically free. This summer, why not go “letterboxing”?
Seems no historical destination is without its skeletons in the closet – figuratively and literally! Visitors to St. Augustine can enjoy a number of odd attractions in the Ripley Museum and the Fountain of Youth, but the especially adventurous may also wish to embark on a ghost hunt through Old City’s cobblestone alleyways.
These days, it isn’t unusual to hear stories about people who have had their identities stolen, credit ratings trashed, and reputations put at risk. The Internet, unfortunately, provides a forum for making identity theft easier and more expedient. However, there is no need to panic, for one can take measures to decrease the possibility of [...]
Perhaps you know the craving. You may be enjoying a healthy-sized plate of hot wings or succulent barbecue ribs, and you suddenly desire a cold beverage to help savor the enjoyment. No fizzy soda or plain glass of ice water will do – you need a beer, frosty and sharp with the right amount of [...]
If you are new to pay per click advertising, chances are you haven’t quite grasped the lingo associated with it. You may be aware that as you bid on keywords relevant to your business, your goal is to spend as little money as possible for the highest visibility for your ads. The better the quality of your ad, the more affordable local PPC becomes for your campaigns. Click-throughs from the ads to your site are recorded to give you an idea of how well the ads perform, but there is another statistic you should study as you spend. This is the conversion rate.